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The Secrets of Short Film Marketing: Microdocs

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- CommentAuthorTeamPlunkett
- CommentTimeNov 3rd 2008
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Is the marketing process for a short documentary the same as for a short film? Is there a market for short documentaries, in particular microdocs of around 4 minutes, and if so, who is interested in buying them?
- CommentAuthorsharon
- CommentTimeNov 3rd 2008
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Short docs, by their specialized nature, often have a good marketing arena because there are communities (political, social, cultural) that exist for them so in many ways it becomes easier to get that awareness out there. Anything under 4 minutes, would find the best opps on the internet, but in my experience, if you're talking a 4 minute doc, that's really no time to develop anything. Four minute narratives to me are "punchline" films, usually comedic, and again, the internet/mobile is the best place for them.
- CommentAuthorgwatson
- CommentTimeNov 6th 2008 edited
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An interesting model is the one used by the Dutch company, Submarine.

Take at some of their films

They make a series of short movies and distrubute them on the web, then when they become popular they re-edit them into larger peices and sell them to broadcasters.