cross platform: June 2009 Archives
Just as there are lots of lawsuits about television based material ending up on the web, the same challenge occurs when you try to make a TV show based around web content.
MTV is about to launch it's new show 'It's on with Alexa Chung', the repacement show in the US for 'Total Request Live'. They plan to have the show include links through social netowkring sites, such as Facebook and Twitter so that the audiece can interact live on air, they also plan to highlight viral videos on online content. Yet this casues them a whole bunch of interlectual property and copyright challenges.
Read more here.
MTV is about to launch it's new show 'It's on with Alexa Chung', the repacement show in the US for 'Total Request Live'. They plan to have the show include links through social netowkring sites, such as Facebook and Twitter so that the audiece can interact live on air, they also plan to highlight viral videos on online content. Yet this casues them a whole bunch of interlectual property and copyright challenges.
Read more here.
