Are we ready for 3D television?
The success of James Cameron's 'Avatar' has pushed 3D technology from the realm of geek discussion and the I-Max documentary into the forefront of a possible resurgance for cinema.
For years cinema had been facing off it's biggest challenger - the home theatre, but 3D cinema has enough pull to prize us away from our ginat plasma screens and lounges and into the auditorium again. 'Avatar' doesn't have the greatest story or acting - but it's visually wonderous - showcasing the possabilities of 3D cinema far more than previous documentaries or animations have.
Yet no sooner have cinemas found their potential saviour than the home version arrives, in the USA 3D televisions and cable channels are just around the corner. But will 3D techology only work for content that is spectactular? Sure the World Cup in 3D sounds appealling, but does anyone want to see 'Sunrise' with David Koch is 3D, or the Lotto results in 3D?
For years cinema had been facing off it's biggest challenger - the home theatre, but 3D cinema has enough pull to prize us away from our ginat plasma screens and lounges and into the auditorium again. 'Avatar' doesn't have the greatest story or acting - but it's visually wonderous - showcasing the possabilities of 3D cinema far more than previous documentaries or animations have.
Yet no sooner have cinemas found their potential saviour than the home version arrives, in the USA 3D televisions and cable channels are just around the corner. But will 3D techology only work for content that is spectactular? Sure the World Cup in 3D sounds appealling, but does anyone want to see 'Sunrise' with David Koch is 3D, or the Lotto results in 3D?
Leave a comment