January 2010 Archives
The success of James Cameron's 'Avatar' has pushed 3D technology from the realm of geek discussion and the I-Max documentary into the forefront of a possible resurgance for cinema.
For years cinema had been facing off it's biggest challenger - the home theatre, but 3D cinema has enough pull to prize us away from our ginat plasma screens and lounges and into the auditorium again. 'Avatar' doesn't have the greatest story or acting - but it's visually wonderous - showcasing the possabilities of 3D cinema far more than previous documentaries or animations have.
Yet no sooner have cinemas found their potential saviour than the home version arrives, in the USA 3D televisions and cable channels are just around the corner. But will 3D techology only work for content that is spectactular? Sure the World Cup in 3D sounds appealling, but does anyone want to see 'Sunrise' with David Koch is 3D, or the Lotto results in 3D?
For years cinema had been facing off it's biggest challenger - the home theatre, but 3D cinema has enough pull to prize us away from our ginat plasma screens and lounges and into the auditorium again. 'Avatar' doesn't have the greatest story or acting - but it's visually wonderous - showcasing the possabilities of 3D cinema far more than previous documentaries or animations have.
Yet no sooner have cinemas found their potential saviour than the home version arrives, in the USA 3D televisions and cable channels are just around the corner. But will 3D techology only work for content that is spectactular? Sure the World Cup in 3D sounds appealling, but does anyone want to see 'Sunrise' with David Koch is 3D, or the Lotto results in 3D?
For a while now we've been talking about the opportunities between the worlds of publishing and video production. Books with accompanying videos. Apparently these things shall be called vooks. Go forth now, 10 points for the filmmaker and novelist who get joint funding from the Fremantle Press and ScreenWest to make W.A.'s first vook.
If you've not been keeping up to date with the changing media world, if the phrases cross media, new media, platform agnostic and multi-platform storytelling are totally foreign to you then you're joing the conversation a little late.
Not to fear, a great new book has just hit the shelves that provides a great overview of recent media changes, on top of it relevancy it's also extremely pretty with great design. Mike Walsh's 'Futuretainment' is a great book, even if your totally up to date with recent changes you'll appreciate the suncinct overview and nice layout.
You can find out more at the book's website or at Mike Walsh's blog.
Not to fear, a great new book has just hit the shelves that provides a great overview of recent media changes, on top of it relevancy it's also extremely pretty with great design. Mike Walsh's 'Futuretainment' is a great book, even if your totally up to date with recent changes you'll appreciate the suncinct overview and nice layout.
You can find out more at the book's website or at Mike Walsh's blog.
Cherryflavour has highlighted an interesting promotional campaign that makes use of website interuptions, live street performance, social marketing and light grafitti to promote the latest adaptation of 'Alice in Wonderland'. Dive into their world.
