The Power of Repeats

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At the Australian International Documentary Conference in Adelaide in 2007, Rudy Buttignol from TV Ontario talked about the growing importance of repeats in the changing landscape of broadcasting.    

This week the highest rating show on Australian television was a repeat,  1.79 million of us tuned into an episode of 'Border Security' that had already been shown.

Many people look at Border Security as a piece of post 9-11 fear mongering propaganda, while others see it as a very successful documentary series.   While the show certainly plays up it's 'stay tuned after the break to see if the suspicious passesnger has stashed occaine in his shampoo bottles....' ellement, it has also found success on Pay TV with repeat viewings, which makes you wonder if the attraction to the show is the human nature ellement of people under a microscope rather than the catch a criminal aspect of the show.

So wehat does this say about Australian TV?

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This page contains a single entry by Graeme Watson published on April 13, 2008 10:34 AM.

Does this change any opinions? was the previous entry in this blog.

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