Fan Trust
Take a look at Fan Trust, a consultancy company that work with content producers to help them make products that will appeal to fans and allow producers to make the most out of fan relationships. This is interesting because it would make sense that the core fans of a show are the ones that probably provide the most word of mouth advertising and promotion for a new venture.
Their blog is full of interesting reports, hey, they're even talking about us.
When Christy Dena visited FTI last month part of her great presentation focussed on how traditionally games were off-shoots of films, created by 3rd parties usually as part of a marketing strategy. Now creatives are involved in many different platforms in the making of one creative venture, a Director may also be involved in the comic, the computer game, the toys, it's no longer an off-shoot of a marketing strategy, it is the main game.
Films are also no longer the 'hero' medium, a comic can become a television show, and then a film or a film can continue it's story on though websites, and in many cases a game can morph into a film project. Christy hightlighted several games that have become films such as 'Tomb Raider', 'Doom', 'Resident Evil' and so on. We pondered why some were a success and others not.
I think the reason Tomb Raider is a success is that we bond with it's character Lara Croft, we contol her, we care about her, we went through a huge adventure together and there is that amazing opening sequence in 'Tomb Raider' when we are introduced to Angelina Jolie as Lara Croft, she looks and moves exactly like the game character, the camera moves exactly like the game view. It's a very clever visual link.
'Doom' on the other hand doesn't have a character, it's a first person game. It has an arm. I didn't bond with the arm in 'Doom'. I was the arm. I tackled all those monsters and found my way through the maze. The problem with the 'Doom' movie is, I'm not in it.
This is not a flawless theory though, because 'Super Mario Bros' was a terrible movie.
Their blog is full of interesting reports, hey, they're even talking about us.
When Christy Dena visited FTI last month part of her great presentation focussed on how traditionally games were off-shoots of films, created by 3rd parties usually as part of a marketing strategy. Now creatives are involved in many different platforms in the making of one creative venture, a Director may also be involved in the comic, the computer game, the toys, it's no longer an off-shoot of a marketing strategy, it is the main game.
Films are also no longer the 'hero' medium, a comic can become a television show, and then a film or a film can continue it's story on though websites, and in many cases a game can morph into a film project. Christy hightlighted several games that have become films such as 'Tomb Raider', 'Doom', 'Resident Evil' and so on. We pondered why some were a success and others not.
I think the reason Tomb Raider is a success is that we bond with it's character Lara Croft, we contol her, we care about her, we went through a huge adventure together and there is that amazing opening sequence in 'Tomb Raider' when we are introduced to Angelina Jolie as Lara Croft, she looks and moves exactly like the game character, the camera moves exactly like the game view. It's a very clever visual link.
'Doom' on the other hand doesn't have a character, it's a first person game. It has an arm. I didn't bond with the arm in 'Doom'. I was the arm. I tackled all those monsters and found my way through the maze. The problem with the 'Doom' movie is, I'm not in it.
This is not a flawless theory though, because 'Super Mario Bros' was a terrible movie.
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