New Ways of Advertising on Television

By Graeme Watson on August 9, 2007 10:53 AM | | Comments (0)
It’s no secret that advertising is what drives commercial television networks and in the world of PVRs and YouTube this revenue stream is under threat. ADVERTISING AGE has two interesting articles that suggest solutions to the challenge. Firstly in the US the CW network is introducing 10 second advertisements. Over at Viacom they suggest making less advertisement in each break but increase the number of breaks or putting content within the ad breaks.

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This page contains a single entry by Graeme Watson published on August 9, 2007 10:53 AM.

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