Rocketboom trial new advertising model

Rocketboom which is one of the most downloaded and watched internet based programs is about to try something new. At his blog creator Andrew Baron outlines that Rocketboom will now be having basic sponsorship introductions, one of the first up being video sharing site YouTube. Rocketboom will also now be available through through YouTube. This is a remarkable change to Rocketboom's last advertising campaign that saw them create advertisements for a client and include them at the end of the show. One of the key principles though is that until you have an audience - your not going to make any money to cover your costs. There are so many examples of this process from the band The Arctic Monkeys to popular blog sites.