Would advertisements kill You Tube?
World Screen report some recent research that inidicates that a large percentage of the YouTube audience would switch off if advertisisments were included before the clips.
I wonder if there is a big difference between people saying they wouldn't watch if there were ads, an actually not watching. The challenge for YouTube is to secure the content - attach the revenue generator, advertising and then shut the door before any other video sharing sites can copy them. If they can get the content providers onboard - they will then have a powerful partnership interested in suing everyone else who posts an unauthorised clip.
YouTube recognises that while user generated content makes up a large percentage of their traffic, the other half that is copyright protected content from other sources is also a key ingredient in their success. They are rapidly trying to secure deals that will save them from massive law suits and generating revenue - finding a business model that will work is essential.
I wonder if there is a big difference between people saying they wouldn't watch if there were ads, an actually not watching. The challenge for YouTube is to secure the content - attach the revenue generator, advertising and then shut the door before any other video sharing sites can copy them. If they can get the content providers onboard - they will then have a powerful partnership interested in suing everyone else who posts an unauthorised clip.
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