Chanel 10 to offer downloads before broadcast date

The media discussion board Know First is reporting that Channel 10 will be the first Australian television network to offer free downloads of a television show BEFORE it airs on television later this year when they make episodes of the popular series 'Supernatural' available. The 'before broadcast' availabilty will only be for the first episode of the series and will be available for 5 days prior to the series return. The technique has been used in the US to promote new programs and returning titles. However if 'The O.C.' is any indication, simple old fashioned basics still apply. The latest season of 'The O.C' was the first established show to get online distribution to re-new and maintain audiences attention, but it still got axd by the end of the season.