Firefly finds new life as an online game

By Graeme Watson on December 11, 2006 7:57 PM | | Comments (0)
WIRED reports on how popular, but cancelled, television show 'Firefly' may find a new life as an online game.
Often when we look at Cross Media opertunities we think of delivering a product across multiple channels simultaneously, however the real value may be in Long Tail opportunities for established brands andarchival content.

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This page contains a single entry by Graeme Watson published on December 11, 2006 7:57 PM.

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