Free Tony Bennet Remixes

Take a look at this. Tony Bennet has just released a new album, a collection of duets with well known performers such as Celine Dion, The Dixie Chicks, George Michael, Elton John , Sting and a bunch of others. This kind of product is proven to work well, it's worked for Santana, it's worked for Ray Charles, it's worked for Elton John more than once. To promote the album to Christmas market though they have provided an additional song that is available online. Tony Bennet teams up with Moby on the classic, "I'll be Home for Christmas". Futher more, if your a MAC user, you can download additional files so you can make your own remix of the track using GarageBand. The site also has videos of some of the performances and behind the scenes footage. It's an interesting combination, Bennnet who has always maintained a good level of MTV cool, proves he's up with the hip set, the free download allows people to experience the product before buying and the free track, gives us a warm and fuzzy feeling about Tony Bennet. If you were to move this marketing format to the television arena, could we see free Christmans Episodes of our favorite shows that are exclusive for the net? Could brands which are valuable in 'long tail' sales maintain their market presence with new short internet episodes - a 5 minute re-union for Ab-Fab, a short new episode of an older Doctor Who, or how about an interview with the cast members of 'Are You Being Served'.