IPOD killed the Radio Star

There is a little piece here in the LA Times, (you need to scroll down a bit to read it) that suggests that with newer models of cars having integration with IPOD's this may have a big effect for radio, which counts people in their cars as one of the biggest market segements. Even if your not in radio or music , you should pay attention to this area, the digitisation of music and audio content is leaps and bounds ahead of visual mediums, it's almost like a crystal ball in to the visual media's future. At first I thought, what difference is going to make, at the moment I can leave the radio and switch to CD, I still come back to the radio. The big difference of course is at the moment, I have maybe 6-10 CD's in my car, at the moment it's Massive Attack, Felix the Housecat, Natalie Merchant and Sarah McLaughlin - sometimes I'm not in the mood for any of them - radio will win out. But..... if I had an IPOD in my car the radio would have to wait until I wasn't in the mood for 1000's of song choices. Radio has changed before, television forced it out of the centre of the living room, to the periphery of our lives. Where will it go when digital music hits our cars? The key though is keeping people's attention, radio can offer live events, people in the studio, competitions, up-to-date jokes, political commentry. Maybe radio's audience is going to be listening to podcasts of yesterdays show on their IPOD's in the car.