Brightcove is Launched

Possibly the biggest news on the net today is that Brightcove has been launched.    This is a new video sharing site, definately out to challenge the reign of Google Video and their new acquisition You Tube.   Brightcove is a little different, it attached advertisements to videos but then shares the revenue of that advertising income with the content creators.

Brightcove also works by having channels, and commerical networks can pay to have their won channel created, for example if you go on the Intervission Records Channel their is a behind the scenes video with Pharrell Williams and Gwen Stephani as they record her new track 'Wind it Up'.    By the way - this is a great promotional video because, I've heard the track and it is so awful, but it comes across quite well in the video.

The two big questions of You Tube have been whether they can find a business model that works? and Would people watch if there was advertising present?   Brightcove may be about to provide those answers.   

It's also interesting from an advertising point of view, a 2 miute behind the scenes clip of Pharrel and Gwen is probably 10 times more engaging than a 30 second add spot.