The changing figures of media usage
This article from THE OBSERVER has some interesting figures on internet usage and comparisions to newspaper reading across different demographics. The real figure that is missing though is the uptake of internet usage in older age groups, sure we all know that young people are wired, but are the older generation becoming switched on too.
A recent star of You Tube was an 80 year old man in Britain who began making video blog posts, it was amazing to see how quickly he picked up the technology and creativitiy soon kicked in to his creations.
Will it become a popular trend over the next ten years for baby boomers to retire and spend all their time on the internet in their 70's and 80's. Creating an wired youth market and a wired retired market, with the un-wired 40-50 year olds inbetween. If you read of of the current studies into Generation Y culture, it is fairly widely acknowledged that they are a fairly conservitive bunch who have a lot in common with the generation of the 1930's who are sawitching on as well. The internet - for young and old - but not the middle aged?
A recent star of You Tube was an 80 year old man in Britain who began making video blog posts, it was amazing to see how quickly he picked up the technology and creativitiy soon kicked in to his creations.
Will it become a popular trend over the next ten years for baby boomers to retire and spend all their time on the internet in their 70's and 80's. Creating an wired youth market and a wired retired market, with the un-wired 40-50 year olds inbetween. If you read of of the current studies into Generation Y culture, it is fairly widely acknowledged that they are a fairly conservitive bunch who have a lot in common with the generation of the 1930's who are sawitching on as well. The internet - for young and old - but not the middle aged?
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