September 2006 Archives

Now there is a big buzz for online gaming currently with the market going ape over the success of World of Warcraft. Since I play WOW (as it is shorthanded) I think I’ll give you all a little peak into what it is to play a Massively Multiplayer Online Role Playing Game (MMORPG).

There has been internet gaming since the First Bulletin Boards appeared as a pre-cursor to ‘Internet’ most of these games were text based MUSHs or MUDs. These had evolved from the early Adventure games where you would load up the computer (from a Cassette drive) and start a game like this:

You are in a Dark Dungeon – Slime drips from the walls

There are exits NORTH and SOUTH

There is a BROKEN SKELETON here

What do you want to do?

(to which you would Type) LOOK SKELETON

It is Holding A KEY

What do you want to do?

(to which you would Type) GET KEY

You pick up the Key

What do you want to do?

(to which you would Type) GO NORTH

You are in a Dungeon Cell – There is the Faint Smell of rat Droppings

There is an exit SOUTH

What do you want to do?

You get the picture?

Well a MUSH or MUD was just this with many people playing at once – the computer kept track of where players were within the game and they could interact, text style.

With the Renaissance of the internet in the early 2000 as faster internet connections and streamlined information sending processes, online gaming can be sped up or quite complex.

Online games like Counterstrike allowed people to pit themselves against each other in a Terrorist / Counter-terrorist hostage situation and its simplicity allowed for the game to develop quite a following.

The Fantasy Genre has quite a following online and games that use that framework were probably the obvious subject matter for an MMORPG. Until now the most popular has been Ultima Online or Everquest. These games gave a graphical punch though following the same basic principals of MUSHs and MUDs, a Game that allows players to quest in a fantasy world populated by other players working together or against each other using their online alter-ego

The game company Blizzard joined the ranks of the online gaming community with the introduction of Warcraft 2, which was played across the Blizzards dedicated ‘Battlenet’ server. Warcraft 2 itself is a RTS or real-time strategy game where players controlled warbands of troops against other players in head to head battles to the death. With the success of games such as Everquest Blizzard decided to look into the MMORPG format.

I’ll give you a little bit of meat on the warcraft Universe so you don’t get confused when I start babbling about all the different Things. Part of the Fun of any RPG is the Story so bear with me here

The world of Azeroth is a stock standard Tolkienesque fantasy realm with knights, sorcerers, castles and kingdoms. In its timeline 30 years ago a mad wizard breached the fabric between worlds and let the Orc Horde, corrupted troops of the demonic Burning Legion invade. Over that 30 years the orcs and humans have clashed and warred, strategically moving across the continent of Azeroth gaining allies and establishing kingdoms.

This has been played out in the Warcraft realtime strategy game and provides a wealth of back-story cumulating in Warcraft III.

About 7 years ago a leader rose amongst the Orcs and helped them throw off dominion of the Burning Legion. The Burning Legion (a little pissed) sent a plague across the northern kingdom of Loerderon and killed almost the entire population and then proceeded to raise them as the undead Scourge.

The Orcs, Humans, Elves and Dwarves fled in all directions as the scourge decimated all life in its path. The Orcs took a fleet of ships and eventually landed in the undiscovered continent of Kalimdor and set up a new kingdom.

Eventually all the races were forced together to destroy the might of the Burning Legion at the end of Warcraft III.

So Setting up the World of Warcraft. We enter the game 6 years after that final battle and the races have all returned to their respective corners to lick their wounds – but old prejudices die hard and conflict drive the World of Warcraft.

Now to the Game itself

First thing you will find is you are given a log-in screen – you have to create a server account with Blizzard before you can use the game. This account currently costs about AU$20 a month with 24/7 access (which is good when you consider that a movie is $15 for about 90mins worth of entertainment) The other thing to consider in terms of that money is that you have already bought the game (Currently $50 at Electronics Boutique) and that there are currently 7 million other subscribers. A lot of money is being thrown around. Once logged in you are given a list of Realm (server) types depending on your playing style

PVP or Player Versus Player – is set up for exactly that – players are in constant conflict (except in safe zones) and are at the mercy of the might of other players.

PVE or Player versus Environment is aimed for those people less into the Conflict side of things and are more about pitting themselves against the game – PVP exists within this game but it is switch-able, on and off, so you choose when to be vulnerable to other players.

RP or Role-Playing is similar in framework to PVE but the focus is on the interaction. Players chat within the game as though their characters were interacting (as opposed to players talking to each other) for instance Mike who is playing the knight ‘Ellesly’  would speak as he figures Ellesly would – rather than “Hey Guys lets head out and beat up some Orcs” it would sound more like “Well Friends, the orcs on our border are causing much havoc of late, let us ride out and give them a whipping.” RP tends to be more story and social driven but these elements are driven by the players not the game itself

There is a fourth Realm type RP/PVP which is basically to PVP what RP is to PVE.

Each realm is a Copy of the World of Warcraft universe. Players can interact with only other players in their specific realm. Other realms are kept separate and distinct.

Once you have chosen a realm (and therefore a play style) you are loaded into the game where you create your character (also called an Avatar or Toon.) characters are extremely customisable.

There are two ‘sides’ you can take, Alliance or Horde. There are 8 races (Species) – the four races forming the alliance are Human, Night-elf, Gnome and Dwarf and the four Horde races are Orcs, Trolls, Tauren and Undead. All the races have a unique look and style as well as unique in-game abilities. For example Trolls are a physical race they have bonuses to Strength and Agility which adjusts skills and feats within the game, they also regenerate Damage faster than other races due to their constitution.

From there you choose a Class – One of Warrior, Hunter, Mage, Priest, Druid, Paladin, Shaman, Rogue or Warlock - each with a unique combination of Weapon craft, Sorcery and Special Abilities. For instance – Hunters have a Focus on ranged combat so get bonuses to Bow and Gun skills and a few Spells that enhance these abilities. Hunters also gain the ability to tame many of the wild animals within the game and can use this pet to help them out – the pet can be trained in many ways and you can use them to help you get out of sticky situations. Bears, Wolves Velociraptors are only 3 of a score of pet types to choose from. Once you have a Race and Class you can customise the look of your character to something your like – colour of skin, hair length/style, features (beards or jewellery) and the features of the characters face.

From there you give your character a unique name and save the character.

All elements of the character are saved on the realm server – so if you wiped your PC or played on a friends PC as long as you remember your password and login you will be able to play with your character.

Once you have a character you can log in to the Game itself.

Phew. Lets take a breather and cover the rest tomorrow
This article from THE OBSERVER has some interesting figures on internet usage and comparisions to newspaper reading across different demographics.     The real figure that is missing though is the uptake of internet usage in older age groups, sure we all know that young people are wired, but are the older generation becoming switched on too.   

A recent star of You Tube was an 80 year old man in Britain who began making video blog posts, it was amazing to see how quickly he picked up the technology and creativitiy soon kicked in to his creations.   

Will it become a popular trend over the next ten years for baby boomers to retire and spend all their time on the internet in their 70's and 80's.   Creating an wired youth market and a wired retired market, with the un-wired 40-50 year olds inbetween.    If you read of of the current studies into Generation Y culture, it is fairly widely acknowledged that they are a fairly conservitive bunch who have a lot in common with the generation of the 1930's who are sawitching on as well.     The internet - for young and old - but not the middle aged?

       
In this article at BBC news Blogger and Marketer James Cherkoff uses a really interesting description that compares a single blogger to a community of bloggers.    He compares a lone blogger to a raving madman on a street corner, while a collection of interlinked blogs - a community is more like a bustling street market.   

This is a really great comparison, when explaining the potential power of blogs - and in turn citizen journalism and video blogs and user generated content, it is difficult for many people working in the screen industries to see more than the crazy man on the street corner.   The analogy to the powerful word of mouth scenario of a market is a useful one. 

  
Here in Perth we often here about how digital production models break the classic 'tyrany of distance' that has long hampered our film, television and especially animation industries. UWA's Tama Leaver has an interesting post on the way that content is effected as some markets do not get all the creative content that the original locations of products do, he uses the recent Battlestar Galaticca webisodes as an example.
There is a new show coming on in a few weeks called Jericho, interestingly it is going to get it;s Australian TV debut at the same time as the USA. Is this the way television will have to be in the future, catering to a global audience? Certainly many foriegn shows suffer in Australia becasue we can read about what happens on the internet long before the shows actually make it to our shores.
Here are two interesting pieces of news, the first is from Business Week Online, it speculates how the business model of You Tuibe may develop. At the moment You Tube has millions of views, millions of dollars in costs, no income and the threat of huge legal bills due to copyright protected material being uploaded. It may have a way of making lots of money though now it has a very established audience - advertising that is short and fast and targeted might be the future for YouTube. The big problem with user generated content is the seperation of the 'Wheat from the Chaff', for the majority of people we don't want to search for hours through YouTube to find something cool, if we wait long enough - cool things will come to us anyway. Here's an example - a few weeks ago I saw a cutting edge new clip on YouTube from Californian rock band 'Ok Go'. The clip is simply the four members doing a choregraphed dance routine on treadmills. A few days later I heard the song playing in an office above me, I asked my colleague if he was watching YouTube? No, somebody sent it to him via email, - the power of the viral. Two weeks ago the clip was on J-TV and the song was added to JJJ's playlist. This morning it was on commercial television, Video Hits on Channel 10. See if I'd just waited it would have found me anyway. Broadcasters are worried that we will all spend to much time watching video blogs and silly clips on YouTube and stop turning the television on. Maybe there is a big way forward for boradcaster in becoming the mechanism that sorts the wheat and the chaff. Maybe we would tune in to shows like 'Inside My Life - this weeks 10 Best Video Blogs' or 'Best Miming Chinese Dorm Boys' or '10 to 1 - Best Stupid Party Tricks'. A new show has just launched in the US hosted by MTV's Carson Daly 'It's Your Show' gives content creators the chance to win $100,000. Sadly here in Australia $100,000 would allow us to actually make a show.
Warner Bros in the USA has announced that they will be setting up a new web production unit specialising in non linear content. Rather than the more common approach television companies have taken - which is working out how to re-purpose existing linear content and put it to use on the web - this is making things for the web... that will maybe I guess end up one day on TV. The uses for short films and short tight pieces of visual entertainment are growing, PAY-TV often has 10 minute spots to fill at the end of the hour, as do digital services that do not have advertising. Not long ago the common student or early career short film had little life beyond the classroom and the festival circuit but this is rapidly changing. With more and more channels of distribution the need to source content rapidly grows, but it this good news for the aspiring or early career artist? There are three things to thinks about... 1. Content will become valuable. The student films suddenly has worth. or 2. Middle men and popping up everywhere - 'give us the rights to your film and we will get it on J-TV', as one online providers recent speel claimed. They fail to mention that all the aspiring filmmaker gets is the joy of seeing their work on J-TV and whoever else the middleman can sell it too. or 3. Everyone is making visual content now - it'll all become worthless, we'll stop watching TV and just watching Chinese boys miming in their dorm on YouTube. Which way do you think it will go? Comments welcomed.
Australia is really slow to get the show Galaticca on TV, the 2nd season is on at the moment, but the DVD set of the series is already in the shops and most die hard fans would have seen pirate versions already. The third season starts in the USA in October but leading up to it they are releasing a series of short downloadable web only episodes. The web episodes will begin this week - no news about whether they are available from Australian ISP addresses.
This is one of the big challenges of making content that is on several platforms, the timing of it all.

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