July 2006 Archives
"We need a BBC ready for digital and for 360 degree multi-platform content creation, which brings different kinds of creativity together — in technology as well as content — to deliver what we need in this converging world."Mark Thompson, Director General, BBC
The BBC have announced a resturcture of their operations that brings new media into the centre of the picture, proclaiming that 'new media' is 'now media'. The restructure leaves the broadcaster with three areas; journalism, vision and sound and music.
Source: informitv
Price Waterhouse Coopers has just released a new report 'Global Entertainment and Media Outlook: 2006-21010' which predicts that Asia Pacific is the only region that will have no slow-growth areas at all. Entertainment and Meida spending is Asia Pacific is expected to have the highest growth rate of anywhere in the world, and we in Australia are well placed to benifit from business opportunities in this sector if we move fast.
The report highlights India and the People's Republic of China as they key markets that can expect up to 9.8% annual growth in coming years. In comparison other regions range from 5.4% to 6.5% creating a 5.5% average annual growth.
The effects of terrorism, the post 9/11 entertainment down-turn are begininng to subside and wireless and mobile technologies are also having a positive effect. The effect of these on traditional print media though can be negative. This should be a big warning though for operators of other traditional services, as we have begun to see the effect the internet has on traditional print media, recent changes to the online world of video should be a big flashing warning sign to traditional screen media that the world is rapidly changing.
The report highlights that 'new media owners have to face the challenges of effective audience measurement and developing content that works across different devices and locations' It pinpoints 'convergence' as a major factor and expands on the adage that 'content is king' and expands it to 'the context of your content is king'.
The investment that Asian countires are putting into digital technology is going to allow them to 'leapfrog' a stage of technological advancement. For Australia to be effective in this market place though, we too need to have investment in digital infastructure. Earlier this week Professor Lawrence Wong from Singapore, spoke at the 'Imagining Tomorrow' conference at Murdoch University at otlined the billions of dollars that the Singapore goverment is putting into improvements in digital content technology. The huge investment was impressive! The key moment though when somebody asked how much investment was being put into content creation... very little it turns out. Regions like Singapore are not famed for their creativity, and this is where Australian can benifit as we are well positioned geographically - within the same time zone, a short distance away - to develop a sybiotic relationship with the South East Asian Market.
The report highlights India and the People's Republic of China as they key markets that can expect up to 9.8% annual growth in coming years. In comparison other regions range from 5.4% to 6.5% creating a 5.5% average annual growth.
The effects of terrorism, the post 9/11 entertainment down-turn are begininng to subside and wireless and mobile technologies are also having a positive effect. The effect of these on traditional print media though can be negative. This should be a big warning though for operators of other traditional services, as we have begun to see the effect the internet has on traditional print media, recent changes to the online world of video should be a big flashing warning sign to traditional screen media that the world is rapidly changing.
The report highlights that 'new media owners have to face the challenges of effective audience measurement and developing content that works across different devices and locations' It pinpoints 'convergence' as a major factor and expands on the adage that 'content is king' and expands it to 'the context of your content is king'.
The investment that Asian countires are putting into digital technology is going to allow them to 'leapfrog' a stage of technological advancement. For Australia to be effective in this market place though, we too need to have investment in digital infastructure. Earlier this week Professor Lawrence Wong from Singapore, spoke at the 'Imagining Tomorrow' conference at Murdoch University at otlined the billions of dollars that the Singapore goverment is putting into improvements in digital content technology. The huge investment was impressive! The key moment though when somebody asked how much investment was being put into content creation... very little it turns out. Regions like Singapore are not famed for their creativity, and this is where Australian can benifit as we are well positioned geographically - within the same time zone, a short distance away - to develop a sybiotic relationship with the South East Asian Market.
