Where to for TODAY
One of the fiercest battle ground in the ratings war between Channel 9 and Channel 7 is the world of breakfast television. After 20 years of rating victories Nine's TODAY was trumped by Channel 7's 'Sunrise' program. The 'Sunrise' approach was simple, make breakfast TV just like breakfast radio.
TODAY suddenly went through a string of hosts, Steve Liebmann retired after a slight heart attack, replaced by the resiliant Karl Stefanovic, Tracey Grimshaw headed to 'A Current Affair', Jessica Rowe was recuited from TEN through a big legal battle but only lasted a few months, Kellie Connolly and Sarah murdoch filled the space before Lisa Wilkinson was poached from rival SUNDAY SUNRISE. Last week TODAY still fell 100,000 viewers behind SUNRISE.
Now a new challenge has arrived, the ABC has announced that from September Lateline host Virgina Trioli will be returning to Melbourne to host the new 'Morning News' on ABC2. Creating a television version of the ABC's successful radio format. Digital television is be picked up around Australia at an ever increasing rate, and by 2012 , just 4 years, it will be the only way we recieve television.
So the challenge is really on for TODAY, with SUNRISE holding the low ground and the new ABC SHOW caprturing the high ground. Might be time to bring back Fat Cat.
TODAY suddenly went through a string of hosts, Steve Liebmann retired after a slight heart attack, replaced by the resiliant Karl Stefanovic, Tracey Grimshaw headed to 'A Current Affair', Jessica Rowe was recuited from TEN through a big legal battle but only lasted a few months, Kellie Connolly and Sarah murdoch filled the space before Lisa Wilkinson was poached from rival SUNDAY SUNRISE. Last week TODAY still fell 100,000 viewers behind SUNRISE.
Now a new challenge has arrived, the ABC has announced that from September Lateline host Virgina Trioli will be returning to Melbourne to host the new 'Morning News' on ABC2. Creating a television version of the ABC's successful radio format. Digital television is be picked up around Australia at an ever increasing rate, and by 2012 , just 4 years, it will be the only way we recieve television.
So the challenge is really on for TODAY, with SUNRISE holding the low ground and the new ABC SHOW caprturing the high ground. Might be time to bring back Fat Cat.
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