November 2009 Archives
A rundown on what WA finalist of the 2009 SDA pitching competition, Jules Duncan, experienced when he went to SPAA Fringe 2009.
"After winning the WA heat of the FTI SDA Pitching competition, I was awarded funding to attend the SPAA Fringe conference (held in Sydney on October 16 & 17th), and compete in the National SDA pitching final.
Competing was a massive let down, and not just because I didn't win. Compared to the WA pitching comp, the pitch was shorter (3 minutes compared with 5 minutes), the questions and feedback from the judging panel were less comprehensive, and the whole experience was a hell of a lot less satisfying.
I also would have preferred pitching my idea on 'Cashed up Bogans' to an Australian judge rather than a Pom. 'Loaded Chavs' just don't compare.
Basically, I'm a sore loser, and I don't care who knows it.
However, the experience of preparing for the pitch was invaluable. It meant I was able to really boil down my idea into themes and exciting concepts. That helped me to pack a punch when pitching one-on-one to producers and commissioning editors- something I got to do a number of times at the conference.
According to SPAA, the Fringe conference 'educates, connects and inspires filmmakers'.
For me, I'm 'inspired' enough. As for 'education', that sounded like too much hard work.
So I concentrated on the 'connecting' part.
I treated SPAA Fringe as a chance to meet and interact with people who might be able to help me get my ideas up.
The 'Roundtable' discussions and 'One-on-One' meetings were perfect for this. I was able to meet with Commissioning Editors and other big wigs from different areas of the ABC. I would have liked to have even more meetings, but I had to dump a few appointments in order to prepare for my pitch.
In the 'One on One' meetings, I was able to pitch my ideas directly, and then spend a few minutes fielding questions. I used my phone to play people a teaser from 'Cashed up Bogans', which seemed to impress. I had feedback ranging from moderate to excellent, with one commissioning editor approaching me later in the day to say 'Make sure you send me more information, I'm very much looking forward to hearing from you again.'
She hasn't returned my calls since, but at the time I was very happy with myself.
The 'Roundtable' discussions were a great chance to direct broader, non project specific questions to people who matter. They were also good to find out what is on the mind of like minded 'emerging producers'
Career-wise, this experience allowed me to grow in confidence. Being able to talk with 'network execs' was amazing - they're not scary and they don't scoff at everything you say. At the same time the criticisms and questions they had for me are exactly the criticisms and questions I know I need to be ready for next time.
One big wig I spoke to said 'don't give anyone a reason to say no, give them lots of reasons to say yes'. I feel I'm now one step closer to knowing how to do that.
I am very appreciative to FTI and ScreenWest for their support before and after the conference.
I also feel the WA pitch heat was very well run compared to NSW. From the format to the judging panel scrutiny, I felt that each pitch was comprehensively explored. I'm sure that like me, each of the WA entrants now has more of an understanding of their project, and how they need to pitch it."
